Our Brand

Welcome to the new Prince of Wales Hospital Foundation

The Prince of Wales Hospital Foundation has launched a new brand. The new brand visually reflects a new and exciting chapter in our story as we continue to provide Prince of Wales Hospital with more opportunities to pioneer a healthier tomorrow.

Our New Logo


Our new logo is the primary visual representation of our brand. It is a bold logo for a Foundation that is providing bold outcomes. The Orange represents optimism and hope, whilst the black represents inspiration and progress. The upwards movement of the letter W symbolizes our continuous pursuit for progress and a better tomorrow.

Why did the Prince of Wales Hospital Foundation rebrand?


Our new logo is the primary visual representation of our brand. It is a bold logo for a Foundation that is providing bold outcomes. The Orange represents optimism and hope, whilst the black represents inspiration and progress. The upwards movement of the letter W symbolizes our continuous pursuit for progress and a better tomorrow.

What does this mean for our supporters?


Whilst the Foundation will look and sound different, our mission to provide the Prince of Wales Hospital with more opportunities to continue pioneering a healthier tomorrow remains and our supporter community will continue to play a vital part in helping us fulfil this mission.

Rebuilding lives one step at a time

Martine was only 29 when her life was turned upside down by a breast cancer diagnosis. Sadly, her fight isn’t over. You can help patients like Martine rebuild their lives by donating today.

Moody photo of a woman (Martine) Sitting in a hospital bed
Martine facing the sun with her eyes closed, smiling.